Apple Trails Samsung in Smartphone Market—And Won't Catch Up in 2018

Apple may build billions on the sale of its smartphones per annum, however Samsung still reigns supreme in sales.

Samsung finished 2017 with twenty one.9% market share within the worldwide smartphone market, in line with new knowledge free on Tuesday by scientist TrendForce. Samsung shipped over 310 million units throughout the amount, in line with TrendForce. That was enough to high Apple’s iPhone, that secured fifteen.2% market share in 2017. TrendForce didn’t say what percentage units Apple shipped, however the company’s own sales knowledge over the last four business quarters shows iPhone sales in far more than 215 million units.

To be clear, Apple is fighting a tricky battle. Samsung sells a spread of smartphones that span all budget levels, together with the high-end Galaxy Note eight and Galaxy S8, moreover as cheaper devices just like the Galaxy J. Apple solely sells iPhones, tho' the corporate has swollen its line of products to charm to a spread of budgets. The iPhone X, for example, is its flagship model. however the iPhone SE appeals to those on a budget.

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Beyond Apple and Samsung, the TrendForce knowledge clearly shows that Chinese telephone set manufacturers square measure forthcoming robust. when Apple, Huawei and Oppo, 2 Chinese makers, secured 10.8% and 7.6% market share, severally, in line with TrendForce. Vivo and Xiaomi rounded out the highest six with market shares of vi.6% and 6.4%, severally.

Looking ahead, TrendForce foretold that Apple can steal some market share, because of AN expectation this year of improved handsets and growth into India, which can offer the corporate with a bigger client base to focus on.

Samsung, meanwhile, might have some hassle in 2018. TrendForce predicts that Samsung’s shipments can drop in five-hitter in 2018, pushing its market share to twenty.3%. Samsung can still perform well on the budget facet of the market, however might get hit at the upper finish wherever competition is fierce, TrendForce same.

Still, with three hundred million unit shipments in 2018, Samsung can stay the smartphone market leader.

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