Apple Loop: New
iPhone Cancelled, Surprising 2018 iPhone Pricing Leaks, Apple Fights For Your
Trust
Taking a look back at another week of news from Cupertino,
this week’s Apple Loop includes the cancellation of the iPhone X, start of
production of the new iPhone X screen, how much your new iPhone will cost,
first reviews of the iPhone 8 Product (Red), external GPU performance notes
under macOS, Apple’s war over trust, and questioning what ‘space grey’ actually
is.
Apple Loop is here to remind you of a few of the very many
discussions that have happened around Apple over the last seven days (and you
can read my weekly digest of Android news here on Forbes).
Why Apple Can Cancel
The iPhone X
Most iPhones models stay in Apple’s portfolio for a number
of years, but when you look at all the information doing out this week, it’s
clear that the iPhone X, Apple’s current flagship - is going to be dropped from
the line-up in September for a replacement 5.8 inch ‘X2’, and not even be given
the chance of being the lower priced entry-level model. Forbes’ Gordon Kelly
explains the cancellation:
Whereas all previous leaks claimed Apple would launch an
iPhone X-inspired entry-level model at $799, Kuo states Apple has been able to
produce it for just $550. This would be a stunning breakthrough. The new model
in question not only carries the same core design as the iPhone X, but
increases the screen size to 6.1-inches and features Face ID facial
recognition.
…With Apple also slashing the price of a second generation
iPhone X and releasing a new top-of-the-range iPhone X Plus at the original’s
$999 price point, this explains why there is no longer room for Apple to
continue to iPhone X for a second year - as it has done so successfully with
past iPhone models.
New iPhone X Screen
Production Begins
Production on the OLED screens for the next generation of
iPhones is set to start next month. The OLED screens for both the iPhone X
replacement and the new phablet-sized variant will once more be supplied by
Samsung. I wonder how many Apple have ordered?
Samsung had previously reduced its OLED output because of
the impact of one supplier reducing its order during Q1 2018. Widely assumed to
be Apple reacting to the slower sales and demand for the iPhone X, the
restarting of production suggests that Apple is looking to build up a
significant level of stock ahead of the launch of the new devices. This would
avoid the six-week waiting time many iFans experienced when ordering the iPhone
X after the 2017 launch.
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