Apple certified refurbished iPhones are now available via a third party. This is a major sign that after Apple's ongoing quarterly report and monstrous stock slide, it's not business as usual in Cupertino.
Apple is beginning to work a lot harder to move product.
Numerous customers refurbished phones to get recent tech at a discount. Apple's certified refurbished program offers one of the best guarantees in the industry that you're getting a product that is just as good as new, with a new battery, every broken part fixed, a new display and case, all the accessories that a brand-new device comes with, and full warranty and support. I've utilized Apple's certified refurbished program on different occasions for laptops, and never had an issue.
Yet, Apple is very careful about who it works with.
Toward the end of last year, for instance, Apple restricted outsider resellers from offering refurbished Macs on Amazon. And I've never seen its certified refurbished iPhones available anywhere but on Apple's own sites. There are a lot of refurbished iPhones available from Amazon, Best Buy, and different retailers, yet they are not Apple confirmed.
Presently in any case, the Apple certified experience is available for the first time from a third-party seller, Back Market.
"The service level and certification process, just as Apple's legitimate seal of approval help wipe out distrust about purchasing refurbished devices," Back Market CEO Thibaud Hug de Larauze said in an announcement. "This is an important step towards our objective of making purchasing refurbished products a standard shopping experience."
Purchasing refurbished isn't only useful for purchasers who get it, regularly about 15% off retail costs.
It's also useful for Apple and different brands who sell refurbished. For whatever reason, there are always people who need to return a product. Enabling purchasers to do as such is great customer service, and helps in client faithfulness. In any case, at that point having an outlet to re-sell returned product helps recoup some of the lost income.
Back Market says it's the world's biggest online store for refurbished products. Certified refurbished iPhones eligible for the deal with Apple include iPhone 6s through iPhone X, and will come in "freshly sealed" Apple packaging.
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