Apple has now changed its tune for rival Samsung

Apple has now changed its tune for rival Samsung

Apple’s move to offer iTunes Movie and TV Show services on Samsung Smart TVs comes at a time its seeking new ways to increase revenue

Apple has said it will offer iTunes Movie and TV Show services, along with Airplay 2 technology, on Samsung's smart TVs. The move comes when Apple is looking for better approaches to expand its income. Mint analyses how the services will work and how this will impact Apple.

What’s the rationale behind Apple’s move?

Recently, Apple CEO Tim Cook told financial investors that the firm won't meet its revenue targets in the quarter finished 31 December 2018. In any case, it declared record-breaking revenues from its App Store for a same quarter.

"Apple services set new record-breaking records in different categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store's search ad business," it said.  

If Apple has to raise its incomes from content services, it can do as such just by connecting with more users. Samsung might be the top priority to offer Apple's content services on its products.

How will the partnership work?

As per Samsung, its smart TVs will get the iTunes Movie and TV Shows application, enabling customers in 190 countries to stream content straightforwardly from the TV. They will also be able to rent and buy content. For existing iTunes customers, their content libraries will also be accessible on the TVs. Besides, adding Airplay 2 support will let customers stream content to their TVs from Apple products such as iPhones and iPads.  The services will include photos, videos and podcasts. Airplay is a proprietary technology used by Apple in its products and functions the same path from Bluetooth, however is typically quicker.

In what manner will this advantage Indian clients?

These services were so far restricted to Apple products and the organization has a small market share in India. Indian customers would now be able to enjoy the Apple services on Samsung smart TVs.

What does this mean for Apple TV?

If Apple bring its content offerings to more TVs and other streaming products, it might prompt the finish of its own streaming box, the Apple TV. While Apple has been selling Apple TVs for sometime,, less expensive items, for example, the Amazon Fire TV Stick, Google Chromecast and Roku streaming boxes have hurt its market in this segment. After the tie-up with Samsung, Apple TV will be left with only one advantage, the App Store. That may not be sufficient to convince customers to purchase the Apple TV any more.

How long will it be before we see these services on other TVs?

If Apple does bring iTunes to other TVs, it will probably take some time. Samsung's smart TVs currently run on the company’s own Tizen operating system (OS), while smart TVs from Sony and LG keep running on Android TV and webOS, respectively. That implies while Apple is building an iTunes Movie and TV Show application for the Tizen OS, it will likewise need to build separate applications for other platforms. That would take some time and a lot of discussions with the respective companies.

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